SEO Is All About Improving Your Website Design

There’s all sorts of trickery that you can use if you want to approach SEO as a gimmick, Los Angeles. If you’re going to rank highly with the SERPs, however, you might be better off concentrating on improving ease of usability. That means taking a day sometimes to go through your site and see if any pages are underperforming or if any are inaccessible to your visitors.

Banish Broken Links

If you have a more extensive website or it is has been in existence for several years, the chances are good that there are a few broken links or 404 errors that you have neglected to redirect. Visitors to your site won’t be pleased when they encounter those, Los Angeles, so take some evaluation time and correct these issues. This is basic SEO that should be on your to-do list every few weeks. If your website pages aren’t correctly linked or users can’t access them, then the work you did on those pages will have been for nothing.

Create Unique Offerings

There’s more content than ever online these days, Los Angeles. It isn’t likely that your site and its features are entirely unique and original. Chances are there are companies like yours that offer similar products, and they may cover some of the identical topics as you do on your blogs. Because of that, it is vital that you come up with some creative ways to interface with your customers.

If you can create a tool and feature it on your site that does something no one has ever seen before, that would be fantastic. If you can offer an ebook that has information that puts a new spin on a subject within your niche, it might be enough of a hook to convert some new customers. You’re trying to be better than your competitors, so it’s okay if you look at their websites, but don’t merely try to copy from them. Go a step beyond, Los Angeles.

Make Sure the Content Matches Your Persona

You know who your customers are, Los Angeles, their age range, their income level, and likely somewhat about their background as well. You probably set up your social media to speak to them in a way that you felt was most likely to make a personal connection. Make sure that your page content and your blogs and articles match that persona. The vocabulary should be similar, as should the style of speech and the overall impression you’re trying to convey. This may not be SEO, per say, it’s more that you’re trying to establish brand consistency and make sure that your visitors get what they were expecting.

Those tasks should keep you busy as you overhaul your site, Los Angeles. If you feel that you need to hire an SEO company to help you, don’t hesitate to do so, or tackle the job yourself if you think you’re up to it.