Google My Business Can Be A Meaningful Tool For SEO
When setting up your business, Los Angeles, there’s more to be done in 2018 than just signing a lease on a storefront, papering the neighborhood with flyers, and having a Grand Opening sale. If you don’t pay attention to your online presence, then you can’t feel truly engaged in the 21st century, and your sales are going to reflect that. It’s helpful to hire an SEO company for website design and to run your social media accounts. But if you choose to do without one, there’s one online tool of which you’ll need to take advantage, and it’s so essential for SEO. We’re talking about Google My Business.
Google My Business Best Practices
Google My Business is a helpful tool that Google offers, and if your company has a physical location, it is very much to your benefit to use it, Los Angeles. To do so, you must “claim” your business, which is accomplished easily enough. Once you do so, you should follow these rules.
Make sure that your business is eligible for a listing. It needs a physical address, though you can use your home address in some cases, like if you make products and ship them from your house or apartment, for instance. You must serve customers face-to-face, however, so keep that in mind.
There also needs to be an accurate and honest depiction of every aspect of your business. Don’t try to fool Google. The name, physical address, website address, and phone number should all be accurate. The same is true of the hours of operation and the business category. All this sort of information will help your SEO, so pay attention to the details.
Avoid These Practices
It is equally important with Google My Business to stay away from these errors, whether intentional or not. Don’t try to abuse the review portion by posting fake positive reviews of your company or negative ones of your competitors. Don’t use PO boxes or virtual ones instead of an authentic street address. Don’t misrepresent any of your business details, or create listings for fake addresses.
Much like black hat SEO for your website, if you get caught doing any of these things, the consequences for your business could be dire. Google could penalize you or even ban your site, which means trouble for your online sales. Do the right thing. Hire an SEO company to set up your website and your Google My Business account. That way you can feel confident that it was done correctly, and locals searching for your company will have no trouble finding it.