Link Strategies That Will Help You With SEO
Los Angeles businesses that have their own website, which is all of them these days, shouldn’t forget about link building as they begin to increase their brand awareness. Links are a powerful SEO tool that remains vital even in the ever-changing world of the Google algorithm. Here are a couple of points regarding link building to which you or your SEO company should pay attention.
Reclaiming Broken Links
Broken links aren’t doing you any good, but you can always go in and fix them if you remain vigilant. Let’s say that you had a link on your site to a page that now gets a 404 error message. That’s going to frustrate a site user and hurt your SEO, Los Angeles. You can 301 the broken link on your site, which will push the authority elsewhere. It’s a quick fix, but effective.
Sponsor Local Events
It’s always great to sponsor local events like charity brunches or softball games, clothing drives, or bake sales. This will serve multiple purposes, Los Angeles. You’ll be making people aware of your brand and that you are a force for good in the community. At the same time, by creating links to the website of the charity or organization that put together the event in question, you are showing that you’re all about partnering with worthy causes. That can only help your reputation both in the long and short term.
Link Outreach
If your business has been around for a while and is starting to gain some traction in your community or niche, then it doesn’t hurt to ask some of the contacts you’ve made if you can link to their sites. They usually don’t have a problem with it, and it will get you some free visibility. Plus, if they are businesses that have a solid local reputation already, you’re benefiting from their already existing cache within the community. This is especially helpful if you’re not so much focused on e-commerce, but are instead trying to get as much foot traffic to your physical location as possible.
The last piece of advice we’ll give you in regards to link building is to create fascinating content, Los Angeles. The better and more essential your content is, the more likely that people will link to it. You don’t need to do all of the link building work if you have brilliant articles, videos, etc. To create SEO magic, make sure that your site provides content that people can’t do without.