Proper Formatting Of A Website Is Good SEO
For companies based out of Los Angeles, SEO isn’t a magic formula that they can instantly apply to their website to make it rank with Google and other search engines. It’s a complex package of techniques and best practices that, taken together, equal successful user engagement…or they don’t. If your website isn’t ranking, it follows that your SEO isn’t working, and you need to revise your strategy.
An SEO company can help you do that, Los Angeles, or you can employ an in-house team for the same purpose. Either way, you’re looking to boost your engagement rate, because that’s what will get you those desired rankings.
Help to Ensure Strong User Engagement
Engagement is the same as saying you want to hold a visitor’s attention when they come to your site. This means lowering your bounce rate from organic search traffic.
A way to do that is through better formatting of your posts for ease of readability. Use these three tactics.
First, use subheaders. People don’t read on the web so much as they scan the content. That means that if you want a better chance of someone staying on your page longer, you should indicate what each section is about by marking it with an informative, concise subheader. Readers should be able to scan your posts and get a quick idea of whether it’s what they came to find.
Second, use shorter sentences where you can. People don’t like to read long, drawn-out sentences. If you have an idea that you can break down into more basic elements while it remains grammatically correct, don’t hesitate to do so, Los Angeles.
Finally, don’t have many long paragraphs. If you present content as sound bites of two or three sentences, people are more likely to engage with it. Long blocks of text aren’t attractive to people who are reading things online. Bullet points are also good to have whenever possible.
If you use some of these techniques, you should not only find yourself getting more organic search traffic, but people should enjoy your content more, and they’ll spend more time on your pages. Employing an SEO company can help you in this respect, Los Angeles. They will likely have used all of these techniques before, and they will be masters of them. A partnership with one of these companies can be what it takes to put your website over the top and keep your company in the black.