Repurposing Blogs Can Help With SEO
Los Angeles businesses that have hired an SEO company sometimes learn optimization techniques about which they were previously unaware. For instance, you probably know that blogs can be helpful in driving traffic to your site if they use long-tail keywords and they answer questions commonly asked by those in your niche. But it can be a lot of work to keep producing blogs, especially if you have determined that new blogs on your site multiple times a week is the best way to go for SEO. That is why you might be surprised when your SEO company suggests reposting and modifying your existing blogs as part of their optimization strategy for your company.
When Is It Appropriate To Republish Old Blogs?
At first glance, this might seem almost like a lazy way of doing things. Why not continually create new content? While new material is always welcome on a website, if you’re scraping the bottom of the barrel for ideas and your blogs reflect that, it’s probably just going to reduce your hover time and increase your bounce rate.
The time that it’s ideal to repost one of your older blogs is when you can add to it because of something that’s currently in the news, or because some new product has come out. If there was something you wrote about previously that has come back into the public eye, featuring it with new content added can be logical from an SEO standpoint. Especially if it was a popular blog the first time it appeared, an updated version can keep you or your SEO company from having to write a new blog for that week, and that time can then be dedicated elsewhere. It’s a win-win scenario.
To ensure the new blog gets the attention it deserves, make sure to promote it via your social media accounts. You could even send an email to your mailing list letting them know about it if you think that’s warranted. Content relaunching is something that is only appropriate in some instances, but if you’ve hired an SEO company, Los Angeles, don’t be surprised if they do it. The second launching of an updated blog can generate significant returns for you if the timing and the subject matter are right.