You Need To Hire An SEO Company That Is Intimately Familiar With The Google Algorithm
Ah, southern California. Los Angeles is probably its crown jewel, and the city is a trendsetter in so many ways. Whether you want fashion, the movie industry, fine dining, sporting events, or the hottest clubs, we’ve got it all. Competition is fierce because there are so many available activities, and they’re all clamoring for your money and attention. The same is true of internet marketing agencies. As a business owner, you’ll easily find an SEO company that is willing to help you with your website or social media campaign; you’ll have no problem finding a dozen of them. But which one is for you?
Choose An SEO Company That Understands Google
For those who live and breathe SEO because they do optimization for a living, Google is like some quantum irregularity that they might spend their whole lives studying. Google matters so much because the vast majority of search traffic goes through them, which is why companies spend obscene amounts of money trying to boost their rankings. The algorithm that they use has close to 300 factors, and all them are in play when they crawl your website. Nobody completely knows and understands everything about the algorithm, because Google keeps it very tightly under wraps.
There are some aspects of the algorithm that can be extrapolated, though, through analytical tools. It’s not easy for a layperson to understand that data, but that is precisely the job of an SEO company and their staff. As someone who isn’t a part of this world, it’s not your responsibility to study the algorithm and the universe of data that can be generated by the various analytics tools that are on the market. You probably don’t have the time or the inclination to get involved in all of this; you’ve got a business to run. But you do need someone to do the work for you, because if it doesn’t happen then your website is going to languish in the rankings, and your sales will suffer.
The upshot of all of this is that you need a company that understands enough about Google to help your website rank. There are lots of SEO companies in the LA area, and you want to find the one that fits your budget and doesn’t outsource the work. As for whether they understand Google well enough to boost your rankings, the only way to tell is to look at examples of their previous campaigns. With the data in front of you showing how they helped other companies reach the top, you can hire them with confidence and be more sure of positive results.