An SEO Company May Recommend You Start Using YouTube
For those who have watched the first couple of games of the NBA finals, you may have noticed that the primary presenting sponsor is YouTube TV. It would have been hard to miss it because the YouTube logo appeared dead center in the screen, and the announcer mentioned it about five seconds into the broadcast. As the owner or operator of a company, this is something to which you should be paying attention. It means that YouTube has arrived: it is getting national, and international, exposure. So, what can you do to get in on the trend?
YouTube and Your Business
If you hire an SEO company, they may well advise you to set up a YouTube account. This is because the number of people who use it has grown exponentially in the thirteen years since its inception. Looking to install a sharkbite valve on one of the leaky pipes in your basement? You go to YouTube. Looking for a tutorial on how to change your oil? YouTube again. You also go there if you want to see some skateboarder take a nasty face-plant, or, presumably, to watch highlights from a just-concluded NBA playoff game. The point is that YouTube users go there for informative purposes, and they also go there to be entertained. Your business would be wise to take advantage of both aspects of this popular platform.
It’s a misconception that you need to be a photography expert to shoot a video for YouTube. If you have some previous experience with such things, it’s great, but you don’t necessarily need it. You can set up a backdrop for a video shoot very easily, with very little expense required. If you’re at a loss regarding what to shoot, think about what your business has to offer. If it’s a product, then you might want to make a video of it being manufactured, along with humorous narration. You could make a video of the product being used for a practical application. What you want is to establish a voice for your brand. Chances are, you want that voice to be fun and engaging, not stuffy and boring. Find a way to make your products and the presentation of your company fun.
If you’re finding it too difficult for you, this is the perfect time to bring in an SEO company. This is what they do: they’re experts at marketing your company through online platforms. It’s clear that YouTube is moving up in the world and becoming more visible. Your company can take advantage of the opportunity and do the same.