Businesses That Are Serious About Taking A Step Forward Should Hire An SEO Company
Los Angeles businesses that want to compete in their respective niches should have fully optimized websites. To that end, hiring a reputable SEO company is a step that makes sense. They will look at your site and see what’s working to help you rank, and what needs to be tweaked so it’s doing you the most good. If you elect to do this yourself, then go down this checklist and make sure that you haven’t missed any of these steps.
On-Page Fundamentals
You want to make sure that your homepage is functioning correctly, in addition to your other pages that receive the most organic traffic. Use the Google Search Console, a handy tool for any audit. You want to be asking the following questions: does this page have a clickable, well-crafted title tag? Is there a customized meta description? Does the H1 tag only appear once, and is it well-optimized? Are the subheaders, such as H2 and H3, being used correctly?
Start by checking the title tag. Make sure that it’s not truncated. If it’s clear and the title tag is enticing, then there’s no need for any changes. You should make sure that it has a relevant keyword that gets above average search volume. Next, we’ll look at the meta description. Google has stated that the meta description does not directly influence your site’s ranking. Still, you want it to be enticing and well-written so that it gets you more clicks. You want yours to communicate succinctly the product or service you’re offering. If yours does, move on.
Next up are the headers and subheaders. These are still considered to be essential factors for on-page ranking. For the H1 on each page, you want it to be descriptive yet straightforward. It should communicate the page’s primary purpose, and it should feature one or two relevant keywords. Subheaders should break up the page’s content in a logical way. They also can be used as a place for secondary keywords and phrases. When coming up with them, try to avoid generic terms like “details” and “further information.”
If you’ve done all this successfully, you will have taken a significant step forward in ensuring the optimization of your site. This is only a small portion of what you can do for SEO, though, and that’s why you should think about bringing in an internet marketing agency. They know every white hat technique for getting your site to rank, and they can go still deeper in the auditing process. By the time they’re finished, you’ll be in a position to dominate your industry.