Hiring An SEO Company Will Ensure That Your Website Is In The Best Possible Shape
If you have a website for your business, then you should often be checking up on your site’s health. That means examining it using various analytical tools, some of which we’ll be taking a look at today. Remember that you can always go it alone when it comes to site maintenance, but if you feel like it’s too much to handle or you no longer have the time, then you should contact an SEO company Los Angeles. They know all about these kinds of tools, and they’re experts at using them.
W3C Validator
The scope of this tool is somewhat limited, but it still comes in handy. The Markup Validation Service by W3C can be used to scan your website and look for errors in the code. If you’ve had the site for a long time and it’s for a sizeable company, then chances are that some issues need to be fixed. Whether major or minor, you need to deal with them. A frustrated site user probably means that you just lost a sale.
Consumer Research
This isn’t a specific tool, but we wanted to mention it because it’s sometimes overlooked when you’re trying to assess your website’s overall health. Sometimes you want user-based insight to tell you about your site’s performance, to see if you need to change any aspect of the customer experience. You can use a service like usertesting.com to get an idea of whether everything is functioning as it should be.
Google Analytics and Search Console
Google has so many ways of analyzing your site performance that it can be challenging to figure out which ones are worth your focus. One of the aspects for which it makes the most sense to use the Google analytics features is content analysis. See which posts and articles are the most successful, and then attempt to figure out what’s making them work for you. Can they be updated or improved to get still more page views? Then, look to underperforming blogs or articles. If they’re failing to rank in the SERPs, are there ways they could be saved? Don’t look at these blogs as failures. Since the content is already there, if the idea behind them is sound, spicing them up with a focused revision could be all that is needed to make them valuable to you.
Optimization is always a worthy endeavor, so learn to use these tools and strategies. You need your website looking its best when company comes calling.