Beyond SEO Is The Email Marketing Campaign

As a business owner, you may be focused on SEO Los Angeles, and that’s a good thing. You want to be sure that your site is optimized, and you want to be doing everything you can to make sure you’re at the top of the Google rankings. But what if you’ve done everything that you can think of for optimization, but you’re still not seeing the sale numbers that you would like? Here’s an idea: turn to an email marketing campaign. Before you say “those never work,” take the time to read this article. Maybe your previous campaigns didn’t employ these tactics.

What Makes For A Successful Campaign?

First, you’ll need a good-sized contact list, and you want to be sure that it is as up-to-date as possible. Extending newsletter signup to your customers is a reasonable way to begin. Emphasize that they’ll be getting a look at your newest products, information about topics in your niche that might be of interest to them, and exclusive discounts designed especially for them. Also, make it clear that you’re not going to bombard them with emails, they won’t get spammed, and that signing up won’t mean more junk mail for them. Pay attention to your verbiage, and don’t appear to be hard-selling anything.

When it comes to the email itself you want a catchy subject line, and colorful graphics and images. Don’t be impersonal, or obnoxious. You should also know your audience, and anticipate a schedule that might be tolerable to them. No one wants email from the same company every single day, even if the content is compelling. You should also use a well-known email service. AWeber, MailChimp, and Constant Contact all have a professional look and are relatively well known. If your emails look professional and trustworthy, it will be a point in your favor.

As you measure the success or failure of your campaign, use the analytics tools that are associated with most reputable email services. That way, if you’re not getting the results that you want, you can identify and fix problem areas. Pay particular attention to the unsubscriber numbers, the rate of emails that are being opened, and those that are being clicked-through.

You’re not going to convince every single customer, but even for those who are reluctant to buy, you’re reminding them that they once bought from you, or had peripheral interest in your company. Your campaign might be a great success right off the bat, but even if it isn’t, you can keep on refining it until you get it right.