Smart SEO Includes Reworking Your Website
It can be difficult sometimes to know when your website is in need of an update. It might feel comfortable when you pull it up and look at the landing page, like an old friend. But part of SEO Los Angeles is modernizing every phase of your company, and this should include your site and its overall appearance. You may choose to update the theme yourself, or you might decide that a professional web designer is the way to go. If you opt for the latter, there are a couple of things you can do to make the process go smoother.
Constructive Criticism
A lot of website designers (or the good ones, anyway) are highly motivated people. That being the case, they’ll be eager to get your feedback when they provide you the first draft. At this stage, it’s critical that you be honest about what’s working for you and what isn’t. You’re meant to be providing constructive criticism, so don’t be rude if the design isn’t exactly what you wanted. At the same time, you’re paying for this service, so don’t be shy about pointing out any improvements you want to be made. You want to give this process your full attention, otherwise it is a waste of money and time. Keep the endgame in mind: you’re looking for a sparkling new website that will net you the most site traffic and conversions.
Less Is More
As the process moves along, it might be tempting to show others each new design phase. Friends and family are the most likely choices, but you’re probably better off keeping the site under wraps until it’s done. The reason for this is that you might end up getting too much contradictory information. You might have been feeling confident about some facet of the site, and then someone else might tell you that it’s not working for them. You’re going to start second-guessing yourself, and you’re going to drive your designer crazy with changes that you want made. Trust your judgment. It’s you and your stakeholders, if there are any, who should be making the final decisions. You’re better off unveiling the site later and getting the full range of feedback when the process is complete.
This sort of endeavor can sometimes be stress-inducing, but it can be exciting too. It is an incubation process in which you’re playing a part. Ideally, with the help of your feedback, you’ll get the site for which you were hoping, and you’ll get the traffic and sales that will make the whole business worthwhile.