Remarketing Ads Work Wonders

If you’re running a business website, then you’re looking for the same end result, regardless of how you’re getting to it. You’re looking for more page views, to get more people into your sales funnel, and ultimately, you’re looking for more conversions. That’s where an SEO company Los Angeles comes in. You’re trying to figure out ways to optimize, because when you do your page ranks, and it gets more attention. This, in turn, leads to those conversions that are so vital. But what can you do if it seems like your conventional tactics aren’t working? It might be time to take a look at remarketing.

What Is Remarketing?

Remarketing is targeted advertising where you’re reaching out to the people who have visited your site. The reason it’s sometimes good to consider it is because of how random conversions can be. If there were a simple formula for how to get a customer to buy something, then it would make your life a lot easier as a store owner (or the runner of a website). In reality, though, even those people who have found your site through page ranking or just by accident might choose to buy something, or they might move along after a cursory glance at what you have to offer. Remarketing allows you to send your ads out to the people who have stopped by your site and then left.

Why It Works

Remarketing, like any other form of advertising, isn’t guaranteed to work. You can’t make someone buy something, but when you’re remarketing, you’re playing the percentages. Say that a person visited your site and they were moderately interested in a product or service that you had to offer, but they weren’t ready to buy. They moved on, but then a day later, when they logged back on, they saw a targeted ad for that same product or service. You already know that person was more than likely interested, or else they would never have stopped by your website. If they choose not to click on the remarketed ad, then it doesn’t hurt you, since you don’t have to pay for it. If they do click on it, then you pay for that ad, but it’s worth it since it indicates that the person might now be willing to buy.

This is why remarketing is likely to lead to a higher conversion rate if you’re a little patient. The returns are worth it, and since you don’t pay until the person clicks, then it won’t blow your advertising budget.