SEO Is Even More Important For Small Businesses

If you’re a business owner and you’re keeping up with technology in the modern era, then it follows that you need to know about SEO Los Angeles. Optimizing your website is what makes it visible and attractive to search engines, and search engine usage has become a part of everyday life. Even most older adults who once looked to the phone book for answers to their needs now use Google. Every business you can think of has a web presence, and the industry giants dominate the search engine results because they have so many inbound links and a wealth of content. How can you hope to compete with them if you’re a small business? Let’s look at some possibilities for getting the best of these Goliaths in the rankings.

Are You In A Niche Market?

If you answered in the affirmative, then that might be part of the answer to your problem. A larger corporation with an enormous website and seemingly unlimited resources will probably rank highly when multiple keywords are used. If you use only one keyword that relates directly to the majority of your business and products and focus on it exclusively, then you may be able to achieve the visibility you want. This is even more likely if you only operate in a particular geographic region. You’ll get more attention if you go back to that all-important keyword and you’ve registered your business with a platform like Google Plus.

Come Up With A Superior Long-Tail Keyword Strategy

When specializing your niche to steer traffic your way, you are trying to create maximum relevance in a small volume of topics. As a smaller business, to use long-tail keywords to your advantage, don’t use the more popular search terms that connect to your niche. Instead, use the less popular ones. This makes sense if you consider it. With the most popular keywords, there’s lots of competition. If you use the less popular ones aggressively in your page titles, image and alt-tags, etc., you’ll be more likely to be at the top of the Google rankings. But how to figure out which keywords to use? Luckily, that’s easy enough. Webmaster Tools and other keyword generators will put you on the right track. You can also post lots of engaging articles on your site about your niche. Long-tail keywords are likely to appear naturally in them.

You need to be a little sneaky sometimes if you’re a small business, the underdog, and you’re trying to steal traffic away from the industry giants. Don’t get discouraged. Remember that all businesses started small. If you can afford it, it is also beneficial to hire an internet marketing agency and see if they’ll give you some advice or run an optimization campaign for you.