Significant Changes In SEO
If you’re running a website for a business or you’ve hired an SEO company, then you probably already have some conception of what SEO is all about. In the early 2000’s, Google started to take steps to ensure that SEO Los Angeles corresponded to a web user’s experience. They needed to be able to respond quickly to search queries so that they could come up with accurate results. Several years ago, webmasters and those who studied optimization concluded that Google was looking for a rigid set of keywords for each topic. As a result, keyword stuffing was created. These intuitive webmasters jammed targeted keywords everywhere on their sites.This frustrated users, as you might expect, and Google evolved. These days they use semantic algorithms rather than literal ones.
What Does This Mean Today?
Google updated their algorithms, and they continue doing so ceaselessly. The so-called “Hummingbird” update made it so that this search engine giant was no longer looking for specific words or phrases, but rather for the intent behind them. Google went away from phrases and words that matched exactly, and they started looking for websites that seemed to encompass the same idea as the search. Part of the Hummingbird update is RankBrain, the artificial intelligence that helps Google algorithm technology understand a user’s most likely intent. It’s a leap forward in technology that has revolutionized search engines over the past fifteen years.
If you’re a webmaster, what all this means is that you need to do extensive research on long tail keywords if you’re trying to direct potential customers to your sales funnel. You need to know not just specific keywords for which a customer might search, but also phraseology that you can include organically in your blogs and articles. You’ve heard that valuable content will help you rank. That’s true, but you also need to tap into the minds of your client base. What sort of things will they want to know about your products? Remember, this is not the keyword stuffing of the past. This is careful website building that will guide traffic to you and make sure that it stays there long enough to become a conversion.
It’s a challenge, but one that is vital to the success of your business. Like it or not, Google is powerful, for the simple reason that so many people use it. It’s a giant, and you have to make sure that your website plays along with its rules. Otherwise, you’ll find yourself out in the cold while your competitors cash in.