New Strategies For SEO
SEO is always changing. That’s why companies exist that specialize in knowing the latest strategies that are going to get your site noticed. If you think you can get by without such a company, think again. Techniques that might have been rankings gold only a couple of years ago might be completely ineffective at this point. Here’s a recent white hat SEO idea that your company should be using. If the SEO Los Angeles agency you hired isn’t using it, you might want to go in a different direction.
SERPS
Before you even begin to think about the techniques you’re employing, you’ll want to know where your site ranks, and if you aren’t sure, then the SERPS tool is a great place to start. You can look up your URL, then cross reference it with several other factors and components. You’ll get up-to-the-minute ranking results that should give you an indication of just how far you need to go to get to the top.
Engage With Your Users
Engagement is probably the essential function of your website. You want to hold a visitor’s attention as long as possible: engagement is like the opposite of your bounce rate. Statistically, the longer you can keep a visitor on your site, the more likely it is that you’ll make a sale. Google hasn’t said that it rewards engagement, but we can tell through intuition that is the case based on studies of Google indexing policies. It makes sense: if a website is holding a user’s attention, Google figures that the site was what the user was seeking. So, how do you optimize engagement with site visitors?
Make Your Content Easy To Read
This might seem a bit simplistic, but one big thing that you can do is to format your posts so the reader can digest them as efficiently as possible. Use shorter paragraphs and more concise sentences. Use sub-headers. People usually scan pages so they can find what they’re looking for as expediently as possible. Help them to do that, and they’re likely to stay on your page longer. Finally, use bullet points. Like sub-headers, bullet points let a person immediately identify where on the page they can find the information they needed.
With plenty of easily-read content formatted correctly, a user is going to like your page, and is likely to stay. That won’t just lead to more sales, it will lower your bounce rate and increase your engagement ranking. Higher search results will be your reward.