WordPress Plugins Can Be So Important For SEO
There are numerous platforms that you can use to construct a website, but WordPress continues to be one of the most popular. That’s partly because of the many plugins you can have for it that can help you with SEO. Los Angeles businesses often use WordPress to set up their sites, and if you’re one of them, here are some plugins that it pays for you to know.
The first one that we’ll discuss is the Yoast Breadcrumbs plugin. This allows you to add breadcrumb navigation to your website with minimal difficulty. Breadcrumb navigation is a secondary navigation scheme that shows the user’s location in a web application or website. Like so many other plugins, this relates back to crawlability. A site will be more crawlable by a search engine like Google if breadcrumb usage is enabled. Just activate the plugin and use the “try to add automatically” box.
This next one we’re going to go over isn’t technically a WordPress plugin, but it’s worth mentioning because it acts like one, and it’s critical that you have it on your site and that it be a part of any SEO campaign. Ultimate Google Analytics can work with WordPress by plugging your Google Analytics code into your WordPress footer.php. This will let you see how your site is performing with Google in real time, and you’ll immediately know if there any problems with crawlability.
Last is the Redirection plugin, and this one is so important. This is a plugin that lets you manage the 404-Errors and the 301-Redirects that pop up, especially in the case that you’ve recently done a lot of restructuring with your website. If you lose a page, this tool helps you redirect it quickly, thereby avoiding any ranking penalty from Google that is going to set you back. Your SEO will suffer if you don’t have this plugin, so make sure it’s functioning as it should be.
That’s it for now. WordPress users have so many different variations and customizations on their websites, but with universal plugins like these available, keeping everything in good working order is a cinch. Watch out for these and keep them updated regularly, and it will help keep your website up and running.