Long-Tail Keywords Are Useful For SEO
There are numerous ways to go about driving search engine traffic, but if you’re an SEO Los Angeles company, then you should know all about long-tail keywords, and how to use them to your advantage. In this article, we’ll discuss a couple of ways that long-tail keywords are beneficial.
One way to use long-tail keywords is by integrating structured data on them. Structured data has recently become a priority for search engines. If you don’t know whether the schema on your site is well-optimized, Google has a structured data tool that can be useful. Looking at this structured data tool, or at a website like schema.org, you can see that long-tail keywords that also integrate structured data get attention from search engines. It’s a way of coding that imbues the content with meaning, giving it a richer context. Simply put, long-tail keywords that have incorporated structured data are more beneficial than a typical SEO campaign. For a smart strategist, you can’t afford not to do this.
Also worth mentioning is how long-tail keywords factor into building a strong conversion tunnel. All companies want to have a powerful sales funnel on their website. That’s what’s going to lead to a higher quarterly monetary yield. If you look at a typical sales funnel, the first few steps: establishing contact, lead qualification, developing a solution (learning information about your customer) and on down the line, you can accomplish each one of these through use of long-tail keywords. Customers might come in at different points of the funnel, but you’re still trying to steer them in the same direction. Page hosting and blogging, with long-tail keywords incorporated, are the ways to do that. With more optimized pages, you’ll have more keywords, resulting in a larger funnel, and more sales. The numbers don’t lie. Once again, it comes back to those long-tail keywords. They’re like magnets attracting your customers.
If all of this is new to you, the good news is that the incorporation of long-tail keywords is not that difficult. If you have an SEO company working for you already, they should know all about it. If you don’t, analytics tools like those used by Google can be beneficial in teaching you more about keyword usage, and long-tail keyword usage specifically. For the sake of your bottom line, it’s essential for you to know about this, and to use it to your advantage.