Time To Think About YouTube For SEO
YouTube can be a great way to generate some free publicity for your business and your brand, and as it turns out, it’s also good for SEO Los Angeles. If you haven’t been using it for promotional purposes, now might be the time to start. If you’re unsure how to do that, this article has some suggestions that should help.
People really enjoy watching videos, so you should be making some in connection with your products. You don’t necessarily need a big production budget, or slick special effects. Just a camcorder and some self-confidence will get you started, and then, you’ll want to create a YouTube channel for your company. Once that channel is created, you’ll be using it to gain the attention of not just your customers, but also Google and other search engines.
One way to do that is to post new videos regularly. Just as with other social media sites, new content helps you rank higher consistently. In optimizing your videos, description plays a huge role. Make sure that you’re using some relevant keywords in your video description, and be as specific as possible regarding what the video is about. In finding out what keywords you should use, check out what comes up when you look at videos from your competitors, but you can also use tools like Moz.com, or Google Search Console.
You’ll also want to pay attention to other aspects of the metadata, which includes annotations and tags. Tags with multiple words, also known as long-tail keywords, are very important in getting your videos noticed. If you were posting a video about baking a cake, for example, a good long-tail keyword might be “how to bake a German chocolate cake.” See how specific that is? It’s a description of exactly what your video is about.
Once you have a YouTube channel up and running, you’re posting new videos there regularly, and you’re paying attention to the microdata as you do so, you should see your YouTube channel rank highly when you do a Google search for your brand, right up alongside your business website, and your Facebook and Twitter accounts. You should be able to benefit from YouTube, and hopefully you’ll enjoy making the promotional videos for your business.