Can Instagram Help You With SEO?

Some younger people think of Instagram as a cool alternative to Facebook or Twitter, who they believe have become passe. Whether that’s the case or not is open to debate, but what is true is that Instagram can be beneficial for SEO Los Angeles, so it’s a platform to which you should be paying attention. Here are some suggestions on how to use it so that it helps your search engine optimization.

Instagram doesn’t let you put links on every one of your posts; you’re allowed only one link per profile. This is inconvenient in terms of SEO, but there’s a way around it. What you’ll want to do is change your URL often. Depending on what you have going on with your company at any given time, you can send people to different landing pages, to pages that feature new products that you’ve just put on the market, or to new articles or blogs that you’ve just written.

Another thing that you can do is use hashtags that are relevant to the posts you’re publishing. This is a great way to optimize, and it allows the word of your products or concepts you’re promoting to be shared succinctly and easily. The convenient thing about Instagram is that, unlike Google Plus or some other platforms, you can just add the hashtags you want to the end of your posts, without having to weave them in so that they sound natural. That takes the pressure off, so you can’t be accused of keyword stuffing. There are actually tools that you can use to research keywords. Some good ones are Hashtagify, Keyhole, and Websta. You want your keywords to be as targeted as possible. Even a slight variation could mean a huge difference in the amount of traffic you receive, but don’t go overboard. Four or five hashtags might be a good amount, but eight or nine is pushing it.  

With these strategies going for you, Instagram can be your ace in the hole for SEO. Make sure to post new content regularly, as you would for any of your social media accounts, and enjoy the surge in the rankings that’s bound to come.