LinkedIn Can Help With SEO
If you’re looking for SEO Los Angeles, then you may have already thought of some of the more obvious social media platforms. The giants like Twitter and Facebook should not be overlooked, but there are some others, like LinkedIn, that can really give you a boost in search engine rankings, provided you know how to use them. Let’s take a look at how LinkedIn can help you with SEO.
LinkedIn is possibly the most powerful tool out there for business networking. The problem with it, in terms of boosting your search rankings, is that some people create a profile for themselves, and then they rarely log on, or update any of the information. Stagnation is your enemy with social media platforms, if you want to be optimized, and that’s true of LinkedIn as well. So, how can this problem be solved?
One way is by thinking of LinkedIn in the same way that you would if you were optimizing the website for your business. What works for one will work for the other. Include keywords in your LinkedIn profile. This will help Google’s algorithms find it, just as would be the case with your website. When thinking about the keywords you want to use, do some research. Figure out what interests your customers. Once you’ve determined that, try to use them in places on your LinkedIn profile where they sound the most natural. You don’t want your information to sound nonsensical because you’re getting bogged down in keyword-stuffing. Less is more…be strategic, and you’ll get the search engine recognition you crave. Do this in conjunction with regular updates to your profile, whenever anything noteworthy happens involving your company.
One other thing that bears mentioning is that you want a good professional headline. This is another place where you should try to include a keyword or two. Try to come up with a unique keyword that ties directly into the products or services that your company provides. Once that’s in there, you stand a much higher chance of being found by Google when their algorithms crawl (read) your LinkedIn page.
Follow these relatively easy steps, and you should rapidly find yourself in much better shape in the rankings. You’ll have the usefulness of LinkedIn for its own merits, and you’ll also be enjoying the benefit of its SEO value.