Twitter and SEO: Santa Monica Businesses Are Using Social Media
If you’ve done business with an SEO Santa Monica company, you already understand what search engine optimization is all about. Optimization occurs when you’re using resources for your business, like your website and your social media profiles, in the most beneficial ways possible. For the purpose of this article, that means that you’re using them in ways that attract the most users, and the users are actively engaging with those accounts. It becomes a reciprocal process. Your website and social media accounts are being seen more, which drives your search engine rankings up, which makes them more visible, which encourages a higher volume of people to look at them. This is what you’re hoping will happen.
As far as the best Twitter practices that will help you to get more followers, there are several things that you can do. Probably the biggest one is to have actual conversations, a give-and-take with your followers. If they’re tweeting at you directly, be sure to respond, just do so using the persona of your business. You’re responding to them as your business, not as yourself, so keep the replies friendly, but concise. Let your customers know that you appreciate them, and their interest.
Competitions for prizes are also a great way to get people actively engaged. If you have a new product, for instance, you could hold a giveaway for it. People are entered when they retweet a comment that contains a link to your website. That’s the sort of activity to which Google pays attention, which drives you up the search rankings, and it’s a savvy business practice. The other thing you should be sure of is it that you’re creating quality content. That might mean well-written articles about your products, widgets, and things of that nature. This will help you out in the long-run, much more so than any SEO sleight of hand.
Once you’re doing all these things, you should be getting the full benefits of Twitter, in the form of attention from search engines. Keep posting exciting new content, interacting with your followers, and have regular contests for worthwhile prizes, and you should have no problems growing your following.