It’s Important To Understand How Facebook Helps SEO

There are many ways to optimize your Facebook page, and we’ll be talking about a couple of them in this article. We’ll also go over how Facebook helps SEO. The simplest way to understand this is that if your business’s Facebook page is more active, with more people visiting, a lower bounceback rate, and more likes and shares, then search engines like Google take notice of this activity, and your page ranks higher.

As for specifics regarding how to optimize your Facebook page, one thing that you can do is optimize your page’s URL. If your Facebook URL matches your business name or brand, this is helpful in promoting brand recognition. This might seem like an obvious step to take, but you would be surprised by how many people have a slightly different Facebook URL from the actual name of their business. The reason this matters so much is because a custom URL will make it easier for search engines like Google to find your page. If you neglect to do this, your ranking is sure to suffer for it.

Another thing that you can do is make sure that the “about” section on your Facebook page is optimized. The best way that you can do that is by using relevant keywords. You’re going to want to write a descriptive couple of paragraphs about the business, using the keywords where they make the most sense. You’re trying to make it sound natural, though…don’t overuse them to the point where it’s obvious. You’re looking for a tone that matches your brand, and if you have a professional writer on staff, this would be a good time to avail yourself of their skills.    

These are only a couple examples of things that you can do that will optimize your page. You can also include calls to action, like contests and polls, both of which encourage interaction, and you can make sure that the “business info” section of the page is filled out, so that customers can find your brick-and-mortar locations, in addition to being able to find you online. It’s all part of increasing your visibility, which should be of paramount importance to you. Getting your name out there, both online and out in the world, will naturally lead to an increase in sales.