The Relationship Between Google and An SEO Company

Have you hired an SEO company Los Angeles? That was a smart decision, and hopefully, you see the benefits of that. But it’s likely that even though you might have some general idea of how SEO works, you still might be wondering how search engines like Google choose to rank your website highly, thereby driving customers your way.

Google is primarily looking for information that is directly relevant to the searcher’s query. They try to figure that out in several ways, but the first is simply by reading the content on your site. They then use their algorithms to determine if your content matches up with what the searcher wants. It’s not foolproof, but Google is usually pretty accurate, and that accuracy improves if you become more specific with your search terms.

Another factor that is influential in Google’s decision making is the number and trustworthiness of other websites that link to yours. If the only websites that link to yours are seldom visited, then Google assumes that your website is of lower quality. As with many things in life, it’s a popularity contest that determines success. If you can get well-regarded sites to link to yours, then you’re going to get some love from Google, and that’s going to mean more page views, and result in more sales.

The last thing we’re going to mention is your “bounce back” rate. You may have heard this term before. A high bounce back rate means that a lot of the searchers who are being directed to your site are deciding within the first couple of seconds that this isn’t what they were looking for, and they’re going right back to the search page. Lowering your bounce back rate is likely to be another focus of an SEO company.

By now, you should have a little bit of a better idea of what search engines like Google are looking for from your site. It’s important to be on good terms with Google. Think of it like the gate or the doorway through which your customers travel on the way to your place of online commerce.