What Should You Be Expecting From Your SEO Company?
Let’s say that you’re a Los Angeles business owner, and you’ve selected an SEO company to help optimize your website. You may have selected the company through word-of-mouth, or you might have gone through an exhaustive hiring process. You’re not alone: in dealing with SEO, Los Angeles-based companies are hiring outside their own companies more and more, simply because they want professionals handing this aspect of their business. But what, exactly, can you expect from an optimization campaign?
There are no set rules for what an SEO company might do, because every business is different, as is every website. However, it’s a fair bet that the company will be looking at such things as what tools and dashboards you already have in place, and what they’re doing (or not doing) for you. They’ll most likely be using analytics programs, if you aren’t using them already, or they might utilize some additional ones. The purpose of this is to see how much traffic is being directed to your site, and how much of that traffic constitutes “quality hits,” which is to say, computer users who were looking for your website and the services you offer specifically.
What will come next will be the execution of the optimization strategy they tailored to fit your needs. This can include any one of a number of things, including, but not limited to: making sure your website is mobile friendly, cleaning up some of the code, and making sure that target keywords are being used to their best advantage. It’s also likely that they will then start working on some off-page strategies. Ask your company to provide the details on those. They should be glad to explain what they’re doing.
By now you should have a better understanding of what to expect from an optimization campaign. Remember that it may seem a bit technical, but that’s precisely the reason you’re hiring the SEO company to begin with. They should always be able to explain to you, in plain language, exactly what it is that they’re doing, and exactly why it is that they’re doing it.