Tips to Become Successful in Any SEO Campaign
SEO has been proven to benefit several online businesses. From being a nobody, they soon established a steady online presence and solid business credibility. However, it’s no secret that there are also a few who never tasted great success. Rather, they saw themselves at the bottom of the ranking.
Why? What could have happened?
In this article, we’ll disregard methods that are giving subpar SEO results. Instead, we’ll focus on best practices that are making companies richer by the millions.
Here’s how you too can maintain a successful SEO campaign:
Engage more with your followers
Social media is without a doubt helpful in any SEO campaign. That’s if it’s used properly and strategically. How are some companies measuring their success in social media? Often, they check their number of followers and think they’re already winners because of their rising number of supporters. Little do they know that the amount of followers they get has little to no effect on the success of their SEO efforts.
So how can you get the most out of your followers? Engage.
One way of doing that is by proactively sharing helpful content to your followers. By stirring interest, this may prompt them to share your posts with their friends. Consistently doing this will eventually establish your website’s authority and increase brand awareness.
Choose and optimize the right keywords
Keywords are specific phrases that drive traffic to your website. Search engines use keywords to match users to results that are considered relevant to them. Keywords have two types: short tail and long tail.
What’s the difference?
Short tail keywords are mostly composed of 1-3 words, while long tail keywords are often longer than three words.
Be careful not to overuse keywords though so you won’t be flagged by Google for spamming. Don’t overthink about keywords. Instead, write naturally and ensure that your content makes sense.
Optimize your images
More than 50 percent of the people around the world are considered visual learners. This means image optimization would make your posts or your website, in general, more interesting to visitors.
However, it’s important to note that images come up blank from search engines’ perspective. What Google, for example, does is read the attached texts or captions to understand the relationship of images to a certain content. Therefore, it’s important that you create a relevant file name to each of the images you use on your website.
Stay away from search engine penalties
Resorting to black SEO practices is always very risky and statistics show that it often ends up to the worse. While time is of an essence, you can never be forceful with the results. Make sure you remain focused on your SEO efforts by adhering to search engines’ guidelines. Otherwise, you’ll lose everything you’ve worked hard for a long time. To ensure you are adhering to Google’s policies, hire a white-hat SEO company like Drive Traffic media.
Are you ready to take the lead?
If your answer is NO, you’re not alone. The truth is many successful companies experienced considerable growth only after hiring a reputable SEO company. We, at Drive Traffic Media, are no strangers to that and we’re proud to have served countless of companies in Los Angeles, California. Call Drive Traffic Media today at 1 (310) 341-3939 to get started on your journey to success.