Aim High With a Good Combination of SEO and PPC
When it comes to search engine marketing, it’s important that you build an online presence to increase sales. That’s why marketers turn into the magic of SEO with the hope that they’ll one day sit on top of the search results pages. As good as it sounds, it’s never easy to accomplish this with SEO alone.
As we know, SEO takes some time to generate results. One of the best solutions found is to use PPC to help generate traffic quickly.
For this matter, we’ll show some simple ways to simultaneously run SEO along with your PPC campaigns.
Aim for ranking using long tail keywords
There are two types of keywords: short tail keywords and long tail keywords. Short tail keywords use one to three words, while long tail keywords obviously use a couple. Short keywords are ideal, because they are used more often by online visitors. You, therefore, should expect more competition which will make ranking harder for you.
A good alternative will be the long tail keywords. Only a few people search using them so the competition is low. Long tail keywords compose 70% of search traffic, thus make sure to get the right keywords.
Produce good content
Studies reveal that longer content, which has 2,000-plus words, fares better than the shorter ones. On the first page of Google’s SERP, the average length of articles is 1,890 words.
Another thing to take note is keyword density which should be between 1% and 3%. You don’t want keywords to be less than 1% as this would make your content less relevant. Moreover, you also need to keep it at 3% maximum to prevent being reprimanded for keyword stuffing.
Last, but not the least, add images to your content. An advertising research found out that content with images gets over 90% more views than those who didn’t.
Make good use of Dynamic Search Ads
As expected, it may take a while for your site to rank high. This is the best time to use a type of PPC that is called Dynamic Search Ads. It starts with Google crawling through your site and checking your content. Google then match related headlines and content with keyword searches. From there, Google automatically creates these Dynamic Search Ads to promote your published content.
Use balanced SEO and PPC
Increase your chances of becoming successful through a balanced use of SEO and PPC. Instead of just waiting for SEO to generate results, integrate a smart PPC marketing technique into your SEM campaign. SEO will give you results in the long run, while PPC will provide you instant traffic.
Allow an expert SEO company to discuss this further with you. Call Drive Traffic Media at (949) 800-6990 and we’ll help convert all your hardwork to higher rankings, traffic, and conversions.