Smart Ways of Repurposing Content for LinkedIn
As the SEO adage goes, “content is king.”
That’s enough reason to spend more time and effort in creating high-quality content. You don’t only want readers to notice your site and drive traffic. In addition, you want search engines to recognize your pages and give you a good ranking on the search results page.
Considering the numerous social media platforms you have, it may be tedious to juggle on plenty of articles just to remain up-to-date. In this article, we’ll show you ways to make the most out of your content on LinkedIn.
Share your old blog posts
Take time to read some of your previous blogs and pick the best ones you can share on LinkedIn. For sure, plenty of your new followers on LinkedIn have not read your posts. If you’ve had LinkedIn for quite a while, you may likewise share your interesting stories and ideas on LinkedIn Pulse.
Feature your podcasts
Whether it’s your own podcast or that of your employee, share it on LinkedIn. You can write a short summary about what that podcast is all about and then include links to its original site. Moreover, you can get an excerpt from an interview that you can include in your news feeds and updates.
Explore more on your eBooks
Sometimes, ideas need to be explained in detail to be fully understood by readers. If an article is not enough, you can expound your thoughts in an eBook and then post them on LinkedIn Pulse. When you do, make sure to use headlines as updates that you can point to your LinkedIn Pulse articles.
Post a summary of your webinars
Go over some of the interesting questions that people asked and then briefly write down your answers. For the short answers, you can post them on LinkedIn. You can likewise write a new article on LinkedIn Pulse if your answer is going to be a bit long.
Post on your landing pages
Nice quotes about your products are often found in landing pages. These short statements are good ways of driving traffic. Using your LinkedIn account, you can direct readers to an interesting page on your site or to simply go to your landing page.
Our Takeaway…
There are tons of ways to make the most out of your content on LinkedIn and on many other social media platforms. Don’t let your LinkedIn page become dormant. Make it as active and as engaging as possible.
Do you want to get started but you don’t know how? Let Drive Traffic Media help you. Contact us at (949)800-6990 or send us an email at info@drivetrafficmedia.com. We’ll help you explore how far you can get.