Tips on Improving Your Offsite SEO and Brand’s Online Visibility

By now, you may have heard a thousand times the importance of online presence to a company’s success. No wonder many businesses hire experts to keep up with the competition. Sad to say, there are still some who are slow at utilizing the Internet to their advantage. For some who did, they also failed to optimize their sites to make it visible for all types of users or devices.

In this article, we’ll focus on another venue where you can increase your business’ reach and visibility — Offsite SEO.

If onsite SEO is more focused on optimizing a website for target keywords, offsite SEO makes sure you have good inbound links from respectable or high-authority websites.

Here are some tips from several SEO experts on how to make the best out of offsite SEO

Get quality links from high-authority domains

Just recently, Google has announced that “links” remain to be the number 1 factor when it comes to ranking web pages. There are several ways you can get some good links. They include submitting high-quality directories, posting articles on high-authority sites, getting more .edu links, and a lot more.

Come up with several high-quality content

Quality content is still an important criterion in search engine rankings. The more you get quality content, the easier it is for your site to get good and long-lasting backlinks.

Promote and share engaging content

Make the most of your high-quality and engaging content by sharing it on various social channels. You can likewise promote your content by converting it into other forms such as videos and podcasts.

Take time to improve your webpages

Off-page SEO is not just about building links. It goes without saying that website owners are likely to link to your pages if they look good. Instead of just begging or buying some links, spend some time in improving your pages.

Perform your outreach before publishing your content

Instead of producing content before doing outreach, do it the other way around. This does not only give you positive feedback before you even go live, but it helps ensure you’re only linking your content to relevant and quality sites.

Think about your audience when building connections

Using your brand, build an engaging social media presence by contributing to blogs and forums. Of course, when doing so, determine how you can connect your audience to influencers and compatible services.

Create relationships before building links

Earn the trust of the company, where you’re trying to get some links, by showing them your value. Make them look at your business as an asset. You can either do this by personally talking to website owners or by establishing connections in various social channels.

Take note of the KPIs

By measuring metrics such as the referring domains, backlinks, and keyword search positions, you’ll easily know what you need to improve. You can likewise focus on a specific SEO strategy that works.

Conclusion

SEO in marketing involves a wide range of skills and knowledge. You can’t be too comfortable in one technique, or else, you’ll eat the dust of your competitors.

Which among the tips mentioned have you tried?

Allow our SEO company to make your business more awesome. Contact Drive Traffic Media today at 1(310) 341-3939 or send us an email at info@drivetrafficmedia.com.