Effective Ways to Improve Your Online Reputation and SEO Efforts
Keeping your company’s presence felt online is a challenge. For one, you’ll constantly look for ways to have a good customer base. Second, you make sure your customers are happy by providing good customer experience. Most importantly, you maintain a good reputation online to give your SEO effort the extra boost it needs.
The fact that over 80% of customers turn to online reviews, all the more should you work hard in promoting outstanding customer experience. That way, you’ll earn the trust of customers, attract more clients, and improve your search engine ranking.
Here are ways you can effectively manage your online reputation:
Monitor very closely your online reviews
By closely monitoring your customers’ reviews online, you’ll be able to make timely responses to both positive and negative comments. You’ll appreciate this move even more if you come across a very dissatisfied customer. You’re not only able to put down a fire, but you’re likewise able to show your willingness to help.
Provide extra-mile customer service
Getting positive reviews is essential to improve your online reputation. However, you can’t force customers to give you good reviews. Rather, you can encourage them to leave positive feedback, at their own will, by doing the best you can to please them. Almost 100% of the time, they’ll give back by leaving some positive words if you provide world-class customer service.
Take negative reviews lightly and positively
As they often say, “you can’t please everybody.” This is often true in business. The good thing is there’s a lot you can do to turn bad things around. Instead of dwelling on the negative side of things, think about what you can do to improve your service.
Moreover, don’t take things personally. Instead, handle things professionally. For example, you can invite a mad customer for a private chat to resolve issues. Being grateful and apologetic could help lighten your burden.
Conclusion
Your SEO strategies would remain unprofitable if you don’t have a good online reputation. Worse, you’ll also not rank favorably in search engines. Continue to make your customers happy and show them that you care by providing excellent customer service.
Drive Traffic Media can help you implement effective reputation management strategies that would boost your SEO ranking. How? Contact us at 1 (310) 341-3939 or send us an email at info@drivetrafficmedia.com.