Benefits of SEO to Charities and Foundations
Unlike companies, charities and foundations are established mainly for charitable activities. It’s no surprise more than 50 percent of these organizations ignore SEO or are completely unfamiliar with it.
Although charities are not-for-profit, they still need the magic of SEO. This is if they’re serious about expanding their group and reaching a larger population.
Of course, traditional public campaigns may help gain more attention. How much more if you use the Internet to gain followers and supporters?
For example, a charitable group for people with breast cancer can make use of keywords such as “Fight Breast Cancer” on their website. People wanting to help breast cancer patients and those who are battling for their lives because of the disease may be able to reach the charity’s site with those keywords quickly.
What’s important is you choose the right keywords to get more visitors to your website. We’ve asked some of the top charitable institutions and non-profit organizations in the US and below are their top reasons to hire an SEO company.
Reasons Why Charities and Foundations Need to Engage in SEO
Promote awareness about their mission
A 2017 statistics reveal that there are now more than 7 billion people around the world actively using the Internet. That’s a huge increase from around 1 billion users recorded in the third quarter of 2007. By wisely using the website to show people their mission, charities will likely get more supporters.
Raise more funds
If charities get more visitors and followers, their chances of receiving more funds and donations get bigger. Moreover, SEO can direct visitors to their donation page when it’s properly integrated into their website.
Get more followers and supporters
As already mentioned, SEO can work like a magnet. It can also convert relevant searches into new supporters and potential volunteers.
Increases credibility and improves reputation
SEO can put charities on top of the search list. This would not only be a moral victory, but it’s going to be a character builder for non-profit organizations. This applies especially to those who are still starting up. People often trust sites that they readily see on top of their searches. On the other hand, most consider sites that don’t have rankings as spam.
Makes campaigns and promotions more effective
Internet campaigns are proven strategies to get support for a variety of causes. This is in part due to search engines’ responsiveness to various topics such as news, social events, and social media. By incorporating relevant issues, charity sites can gain the interest of both Internet users and various media platforms.