User Experience: A Key Element in SEO
In the recent years, marketing strategists and professionals have seen an increasing growth of effectiveness of SEO. Over 82% of them believe that SEO is now far more effective than it was in the past five years. One key contributor to its success is user experience (UX).
Search engines measure UX by making use of meta information to evaluate the quality of a webpage. They likewise look onto the structure of the site, links, and other factors that may directly influence a user’s experience. All these allow search engines to efficiently rate the popularity of a website despite their inability to understand texts or view images.
For Google’s part, they’ve created some algorithms that mimic how people think. They focus on a website’s overall design, accessibility, and content. They, therefore, can spot whether or not your website is convenient and useful for users.
Here are some effective ways to smoothly integrate UX in the web design:
Don’t just think of Google. Think of your users too!
There’s a high chance that your site will be flagged as spam if you focus too much on Google algorithms. Through the years, Google algorithms have paid more attention to UX. Therefore, think about what’s useful and what’s not for your website’s visitors.
Come up with a design that’s easy to navigate.
All the flashy colors and animations will amount to nothing if your site is very difficult to navigate. You can streamline navigation by designing a site map that allows search engines and their bots to properly index or crawl your site.
Produce some more useful web content.
In addition to building links, coming up with more high-quality content is important to increase your site’s chances of ranking better. Google would rate a site high if users stay longer on its pages. Obviously, you need to come up with something interesting and useful to attract more visitors. How? Try to avoid excessive text. You can likewise include nice images to accompany your web content.
In addition, include some high-quality links in your website. By integrating high-quality links from reputable sources, search engines would think you’re a good source of relevant information.
Build a website with a responsive design.
Nowadays, people are often locked into their mobile devices. Your potential visitors could be using an iPhone, Windows tablet, or a regular desktop computer. Therefore, your site should be accessible on different browsers and screen type.
Conclusion
Obviously, going on top doesn’t happen overnight. The good thing though is you can follow the tips mentioned to get a bigger chance of impressing search engines. By being mindful of the right SEO techniques, you’ll soon see your site comfortably sitting on top of the ranking.
Learn more about our SEO company and our awesome services by calling us at (310)341-3939. We’re excited to help you.