Why Creating Original Content is So Important
Throughout the SEO and marketing world, you may hear that original content is needed to get good rankings in Google. The ranking is important because the easier it is to find your Santa Monica business, the more potential customers you will receive.
So what can be classified as original content? Original content is content that has not been published online yet or something that has never been said before. However, finding content that is truly original is often rare. Many bloggers or publishers create content from their point of view or opinion on an existing published material. So if you want to write content on something that has already been talked about, do it from your own point of view and discuss it in your words to maintain your content’s originality. Try adding in extra points that support your topic or opinion. An excellent way to see if your content is unique is to use copyscape.com. Copyscape will look through the web and find content similarities. You can use this to see how unique your content truly is.
How does original content affect your marketing and SEO? First of all, Google likes high-quality content. If Google detects that your content is already in their index, they will most likely ignore it. Doing this constantly will significantly harm your performance on Google rankings. Sophistication and the quality of content will create improved results in ranking. Many businesses are involved in SEO strategies to boost their exposure. It is good to make yourself stand out. Quality, original content also helps engage more people to your business especially in terms of social media marketing. Good content also engages readers in general. Just having good text won’t necessarily cut it either, as having good visuals, emotion, data, etc. is important as well.
Looking for an SEO company in Santa Monica which can create original content? We can help. Drive Traffic Media specializes in SEO, Social Media Management, Content Creation, and Web Design. Give us a call at 1(888) 375-3058.