Make Your Business Rock Online With Videos
Videos are very beneficial to content marketing strategies. According to Cisco, about 70% of consumer Internet traffic is the result of video content. Creating video content could potentially lead to a higher engagement from customers.
Video content which is SEO-driven is very important because when people visit sites, they often look on the website pages for videos. Videos tend to be condensed, and many people respond better to visuals so make sure that proper keywords are included in your video description or title.
Producing high quality and high definition videos do not cost a lot of money at all. With the improvement of camera technology, you can create HD quality content with a smartphone as camera and microphone quality continues to improve while the prices continue to drop. Free video editing software such as IMovie or Windows Movie Maker are available and professional editing software such as Final Cut, Premiere Pro, or Sony Vegas are all one-time, worthwhile investments. If you don’t own any video equipment, try asking someone you know to borrow his or her camera and microphone.
Main reasons why videos are so compelling is attributed to Facebook and Youtube. YouTube receives about one billion unique visitors every month. You can also embed videos on your websites or landing pages. Videos also tend to be very mobile friendly since smartphones and tablets are becoming more powerful.
There are a couple of things you should stick to when creating videos to promote your business:
- Don’t make it longer than 4-5 minutes. While a long video is not necessarily bad, sticking to a shorter length will keep your audience engaged.
- Share your video on multiple platforms.
- Be creative with your video. The number of companies that are using videos is increasing so try to make yourself stand out.
- Keep the video relevant to your target audience.
Are you looking for video marketing services in Santa Monica that are SEO-driven? Call Drive Traffic Media at 1(888) 375-3058 and we’ll help you create video content to boost your traffic.