5 Other Things About Your Business to Focus on Besides SEO
You might have heard about SEO being crucial for a successful business, but did you know that it isn’t the only thing you need to be focusing your attention on? In the ever-changing landscape of digital marketing, business owners need to learn how to provide valuable output and effectively reach out to their customers on top of SEO. It’s like being on The Bachelor—customers might be aware of your presence, but what is it about you that would make them choose you above all others?
According to an SEO company in Los Angeles, these are things besides SEO you should focus on that’ll help strengthen your marketing strategy.
Content Marketing
Producing high-quality content on your website should be your topmost priority. Not only is it extremely valuable to your existing customers, but it also sends a message to Google that your website is worth reading and worth recommending to organic searchers.
High-quality content should be interesting and engaging. It should answer frequently asked questions a person may have about a particular keyword. It should also address a customer’s concern at all stages of their buyer’s journey—whether they’re looking into the benefits of your product or figuring out how to use it properly, your content must deliver.
Understanding content marketing entails understanding your customers. What does your customer want to read? What does your customer need that they didn’t know they needed? Remember, the best and most effective SEO techniques would be fruitless if your customers won’t want to read your content!
Pay-Per-Click
It takes a while to see the effects of SEO. If you’re a smaller business that needs to generate leads quickly to earn some income, then pay-per-click (PPC) might be a good idea for you.
PPC is a service that most, if not all, search engines offer. Essentially, they post your website at the top of search engine pages, and you have to pay a small fee whenever someone clicks on your website. Rather than gaining customers “organically” (e.g., for free and through SEO alone), you buy them.
Now, you need to remember always to break even. By that, we mean that you should only use pages with the highest conversion chances. Your keywords should be frequently searched, and your landing pages should be optimized for sales. If PPC is done correctly, you should earn back what you paid for the click and more.
For example, if you spend $5 per click but earn $500 for every sale, then that’s a $495 profit right there!
Social Media Marketing
One of the most useful tools you can take advantage of in digital marketing is social media. With over a billion users using websites like Facebook, YouTube, Twitter, and TikTok every day, social media is a gold mine for you and your business. What’s more, having a great online presence on social media increases your chances of ranking highly on search engines.
Social media is useful for a multitude of reasons. It increases your visibility, making more people aware of your brand even if they aren’t physically close to you. It also creates a sense of community—not only can customers reach you easily, but they can also share their experiences with others. Lastly, social media is where you can advertise your products and website outside of search engines, making it more accessible to old and new customers.
Brand Marketing
Maintaining a good image online is crucial to your overall marketing strategy. Think about it this way—if you spent every bit of your resources on improving your SEO only for customers to be deterred by your poor performance and negative reviews, then you might as well not have bothered with SEO at all.
With that said, it’s important to encourage user-generated content from your customers. This makes your brand look more dependable and trustworthy, making prospective customers more likely to gravitate toward you.
Additionally, how you interact with your customers is also telling—if you’ve got a bunch of negative reviews, it’s important to respond to them appropriately, so others will know you care about customer feedback. It helps you control the narrative and ensures your reputation doesn’t go down in the dumps with every negative review.
Email Marketing
Email marketing is a highly personalized experience you should also include in your marketing strategy. It lets you follow up on purchases and ask for feedback, let others know about new products or updated content, and overall, just engage with your customers in their own place and time. Your customers won’t have to search for you on Google if you’re already in their inbox!
The neat thing about email marketing is that personalization options are endless. You can add in names to address them directly, schedule emails for times when they’re awake or on special holidays like birthdays, use different tones for different demographics, and more. It’s also free for the most part, and plenty of apps like Mailchimp, MailerLite, or Moosend can help you with the task too.
Conclusion
Always remember: SEO is just one step on a ladder. You’ll need to climb other steps to reach the very top! Additionally, you don’t have to do everything alone. We’d be more than happy to take any of these endeavors off your hands and help you establish the brand of your dreams. Contact Drive Traffic Media at (310)341-3939. We are an SEO and full digital marketing agency in Los Angeles with experiences in all of these and more!