4 SEO Myths You Should Know
The ranking factors of Google change every single day, and it would not be wrong if I say every hour. Now there is an evolution of the full-time package recommended by SEO Company Los Angeles instead of a single keyword research plan that leads to getting a large number of visitors. Daily algorithm updates impact the ranking of your website more than ever before, and many established practices are no longer workable, so avoid these pitfalls to save you time and energy.
In my article today, I will take you through the four major myths about SEO which you should leave behind in 2019.
HTTP Doesn’t Affect Ranking
Although user privacy is a top priority for Google, according to Neil Patel, more than 68% of users claim that their sensitive information is not adequately protected.
To ensure privacy protection for its users, Google announced that HTTP is one of the ranking factors of any website. Since then, all digital marketers have gone into a frenzy to know whether an SSL is perfect for SEO or not. And the answer is an ‘HECK YES’!
According to SEO Company Los Angeles, HTTPS websites are more reliable and secure. They occupy the first page of the SERP, and so provides them a secure user connection where they can provide their data, including credit card details. HTTP offers extra protection when you have it on your entire website and all pages.
To make sure the data between the browsers and the webserver remains private, you have to install an SSLC, which is the protocol that HTTPs uses. When the Secure Socket Layer is installed, it works as a padlock and provides a secure connection between browser and web server.
Final words- if you have a non-HTTP, it will hurt your website ranking.
Guest Blogging is Obsolete
During 2014, when the former head of webspam at Google Matt Cutts tweeted, “if you’re using guest blogging as a way to get links… stop.”
All the digital marketers went crazy after hearing this until Matt reassured them that guest blogging is one of the top priorities for getting your website ranked.
The truth is, there are no technical differences between guest blogging and the content that you create for your website. SEO company Los Angeles advises bloggers to pay attention to the following things regarding guest blogging:
- Make sure your content is not spammy. If you create crappy guest posts, you are going to get penalized
- The content should provide real value. Make sure it is high-quality content with value to the reader and the website.
- Make sure you take some time to build real business relationships with the people or websites that you want to write guest blogs for. This will improve your chances of getting your content published.
- Never forget the significance of contextual links as it will improve the credibility
- Do not compromise with quality content
Meta Descriptions have a Significant Impact
Marketers say meta-descriptions have a substantial effect on search engine rankings, but the truth is…not so much! Google ranking algorithms do not pay attention to the meta-description.
Meta description ensures that your page is worth navigating and it separates you from the riff-raff. Although the meta-description and meta tags do not improve the ranking of your website, they still increase their click-through rates, which is super important.
Keep in mind the following things regarding meta description:
- Have a very compelling and relevant meta description that can grab users attention
- It improves the click-through rates
- Click-through rate is one of the ranking factors of a few other search engines such as Bing
Images do not need to be optimized
Some people claim that optimizing their images did not improve their SEO, and over an extended period many digital marketers have been neglecting image optimization in their blog posts, strongly believing that their images do not need any optimization. But today, if you neglect any of the on-page SEO, including adding the alt text to the images, it will hurt your website ranking!
Keep the Following Things in Mind
- The search engine is unable to see images, and therefore it is essential to give your image a relevant name and add an alt text
- Neglecting an alt text, you will lose a great opportunity to get ranked in Google
- Before you add images to your content, make sure you name them using relevant keywords
Which of the SEO myths are you overseeing that isn’t moving the needle? Well, the story does not end here. There is a list of the other 10 SEO myths you should know in order to get your website ranked in search engine.